Skip to main content

UX/UI Designer (AI-assisted) — Job Description

Part of the eDariba Marketing Team docs. Read the Marketing Brief first. Related docs for this role: 02-workflow.md · 03-kpis.md

Role summary​

Owns the user experience of eDariba's landing pages and the screens inside the platform. Uses AI design and prototyping tools to turn ideas into ready designs and working prototypes, so more visitors sign up and more users reach their first successful invoice.

This role designs and prototypes. The development team builds the final result.

Reports to: Marketing Manager Review & follow-up: All work is submitted to the Marketing Manager for review and approval before it goes live. The Marketing Manager follows up on progress. Works closely with: Development team (builds the designs), Performance Marketer (campaign landing pages & conversion data), SEO Content Writer (page copy & SEO structure)

Key responsibilities​

1. New landing pages

  • Start from the current page (if one exists) and the target page structure.
  • Build a first draft with AI design tools, then refine it section by section.
  • Submit for marketing team review, and update based on feedback.
  • Every page has one clear goal and one clear CTA (usually: start the free trial).

2. UI feature images

  • Create a UI feature image for each landing page section: a clean visual of the platform screen that explains that feature.

3. Improving existing pages

  • Review and redesign current pages to improve clarity and conversion.
  • Keep pages up to date with our latest offers, prices and product changes.

4. UX inside the platform

  • Design improvements for screens and flows inside the eDariba platform, such as:
    • Dashboard and reports
    • Onboarding
    • Feature screens (e.g. product coding)
    • Redesigns as part of app refactoring
  • Deliver clear designs and interactive prototypes to the development team, and follow up until they are built correctly.

5. Blog design

  • Design the layout and look of blog pages and posts.

6. Research & data

  • Use user behavior data (heatmaps, session recordings, analytics) to find where users get stuck.
  • Suggest improvements based on what the data shows.

7. Design consistency

  • Follow and maintain the eDariba brand guide and design system.
  • Design for Arabic (RTL) first, and make sure every design works well on mobile.

Required skills​

  • Strong UX/UI fundamentals: user flows, layout, hierarchy, usability.
  • Hands-on experience with AI design and prototyping tools, including writing clear, detailed prompts.
  • Basic HTML / CSS, to review and adjust AI-generated prototypes.
  • Experience designing high-converting landing pages.
  • Experience designing Arabic RTL interfaces, mobile-first.
  • Can read analytics, heatmaps and session recordings and turn them into design decisions.
  • Can communicate clearly with developers.

Tools​

PurposeTools
AI design & prototypingClaude (frontend-design skill), Google Stitch, Codex
Design & mockupsFigma
User behaviorMicrosoft Clarity, Yandex Metrica, GA4
Visual assetsCanva, Adobe Photoshop

Nice to have​

  • Experience with SaaS product design and onboarding flows.
  • A/B testing experience.