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Social Media Specialist — Job Description

Part of the eDariba Marketing Team docs. Read the Marketing Brief first. Related docs for this role: 02-workflow.md · 03-kpis.md

Role summary​

Owns eDariba's social media pages and the team's graphic design. Turns our marketing strategy into daily content that educates Egyptian businesses and accountants about e-invoicing and taxes, grows our audience, and brings people closer to trying the product.

Channels: Facebook · Instagram · LinkedIn

Reports to: Marketing Manager Review & follow-up: All work is submitted to the Marketing Manager for review and approval before it goes live. The Marketing Manager follows up on progress.

Key responsibilities​

1. Content writing

  • Write posts for each channel, adapted to its style:
    • Facebook & Instagram: short, simple Egyptian Arabic, practical tips.
    • LinkedIn: more professional, aimed at accountants and business owners.
  • Turn product features, tax updates and customer stories into easy, valuable posts.

2. Graphic design

  • Design post visuals (single images, carousels, stories) that deliver the post's value and information clearly.
  • Design visuals for the rest of the team:
    • Ad creatives (images) for the Performance Marketer.
    • Article images for the SEO Content Writer.
  • Follow the eDariba brand guide: colors, fonts and logo rules.

3. Monthly content calendar

  • Plan and schedule each month's posts on all channels.
  • Match each post to the channel, the target segment and our messaging pillars.
  • Share the calendar for review before the month starts.

4. Growth ideas

  • Research ideas to grow followers and engagement (formats, trends, campaigns, competitor pages).
  • Present ideas for review, then execute the approved ones.

5. Replying on our pages

  • Reply to comments and questions on our pages (Facebook, Instagram, LinkedIn).

6. Reporting

  • Share a simple monthly report: what was published, what performed best, and what we'll change next month.

Required skills​

  • Strong content writing in Egyptian Arabic. Good English for LinkedIn and internal work.
  • Graphic design skills: can turn a text post into a clear, attractive visual.
  • Understands how each platform works (algorithm basics, best formats, best times to post).
  • Organized: can plan a full month ahead and stick to it.
  • Can explain complex topics (like taxes) in simple words.

Tools​

PurposeTools
Scheduling & publishingMeta Business Suite, LinkedIn native scheduler, Buffer / Metricool / Hootsuite
Graphic designCanva, Photopea, Adobe Photoshop
Content ideas & writing supportChatGPT / Claude, AnswerThePublic
PlanningContent calendar (Notion / Google Sheets / ClickUp)
AnalyticsMeta Business Suite Insights, LinkedIn Analytics

Nice to have​

  • Experience with B2B, SaaS, fintech or accounting content.
  • Basic knowledge of Egyptian e-invoicing and tax terms.
  • Basic video editing (short reels).