SEO Content Writer — KPIs
Part of the eDariba Marketing Team docs. Related docs for this role: 01-job-description.md · 02-workflow.md
How we measure
- Every KPI has a Target and an Actual, logged in ClickUp.
- KPIs are logged weekly. No "we'll update at the end of the month".
- We judge performance on the trend, not on a single week.
- "Set after baseline" means we measure the first month, then the Marketing Manager sets the target.
Goal of this role
Grow organic traffic from Google and turn it into signups.
Main KPIs (results)
| KPI | What it measures | Target | Frequency | Source |
|---|
| Organic traffic growth | Organic sessions to the website, month over month | Rising trend | Monthly | GA4 |
| Impressions | How often our pages appear in Google results | Rising trend | Weekly | Google Search Console |
| Clicks | Clicks from Google to our pages | Rising trend | Weekly | Google Search Console |
| CTR | Clicks ÷ impressions | Rising trend | Monthly | Google Search Console |
| Keyword rankings | Number of target keywords in Google's top 10 | Rising trend | Monthly | Google Search Console / SEO tool |
| Organic visit → signup CVR | % of organic visitors who sign up | Set after baseline | Monthly | GA4 |
Delivery KPIs (output)
| KPI | What it measures | Target |
|---|
| Articles published | Articles published vs. the approved monthly plan | 100% |
| Articles updated | Existing articles improved or refreshed | Set with Marketing Manager |
| On-page SEO checklist | Published articles that pass the on-page SEO checklist | 100% |
Quality
| KPI | What it means | Target |
|---|
| First-time approval rate | % of work approved by the Marketing Manager without major changes | Rising trend |
| Brand & message accuracy | No work published that breaks the brand guide or promises something the product doesn't do | 0 issues |