eDariba — Marketing Brief
Last updated: September 2026
1. What is eDariba?
eDariba (إي ضريبة) is an AI-powered, Arabic-first tax platform for Egypt.
Egyptian law now requires every business to send its invoices and receipts to the Egyptian Tax Authority (ETA) electronically. Most small businesses don't have a tax expert, can't afford an ERP, and don't want to buy a POS machine. eDariba does this work for them, in the browser, at a low monthly price.
In one sentence:
eDariba makes ETA compliance simple and automatic — e-invoices, e-receipts, tax returns and product coding in one place, with no ERP, no POS machine, and no tax expertise needed.
Brand name rule: always write eDariba (English) or إي ضريبة (Arabic). Never: Edariba, e-dariba, E Dariba.
2. What we offer
| Service | What it does | Main customer |
|---|---|---|
| E-Invoices (B2B) | Issue, sign and send invoices to ETA. Bulk upload from Excel. Track and cancel suspicious purchase invoices. | Accounting offices, B2B companies |
| E-Receipts (B2C) | Send receipts to ETA without a POS machine. Custom receipt designs. | Retail, restaurants, B2C businesses |
| VAT Return | Prepares the monthly VAT return in one click, in the format ETA requires. | Accounting offices, SMEs |
| Payroll Tax Return (Form 41 / كسب العمل) | Calculates payroll tax and prepares the return. | Companies with employees |
| AI Product Coding | Finds the right product code (GS1/EGS) from any product name, in any language, and registers it at ETA. | Anyone issuing invoices |
| Multi-company & branches | Manage many companies and branches from one login, one subscription. | Accounting offices, multi-branch businesses |
| Bulk upload | Upload hundreds of invoices, receipts, customers or products at once. | High-volume users |
| Tax Reports | Clear reports on invoices, receipts and taxes. Free. | Everyone (lead magnet) |
| Tax support | Chatbot + expert accountants when needed. | Non-expert business owners |
| Referral & affiliate program | Users earn free usage or commission for bringing new customers. | Accountants, existing users |
Always true for all services:
- Runs in the browser, nothing to install, works on any device.
- Direct, secure connection to ETA.
- We don't store your tax data on our servers. eDariba is only a secure window to your data on ETA.
- When ETA changes a rule, every customer gets the update automatically and free.
3. Who we sell to
Market size: about 6 million small businesses, freelancers and professionals in Egypt must comply with ETA. This is a legal requirement, not a nice-to-have — the ETA deadline decides for them.
Priority order
| Priority | Segment | Why they buy |
|---|---|---|
| 1 — ICP | Accounting offices (small & large) | They carry many client companies. One office = its whole client book. They save hours on end-of-month uploads and VAT returns, and manage all clients from one account at one price. |
| 2 | SMEs & micro businesses — traders, retailers, wholesalers, general suppliers, factories | Forced by ETA to comply. They want the cheapest, easiest way to avoid fines without buying a full system. |
| 3 | Professionals & freelancers — doctors, pharmacists, lawyers (via their syndicates) | New to e-invoicing, no accountant on staff, need something simple. |
| Next | Clinics, online stores (Amazon sellers, cloud kitchens), then Saudi Arabia and the region | Niche features, same engine. |
Rule: before you write anything, ask "Which of these segments am I talking to?" Full persona profiles are in the Personas doc.
4. Value proposition
For businesses:
Do your company's taxes yourself, in minutes, without an accountant or expensive system — and never worry about ETA fines.
For accounting offices:
Manage all your clients' e-invoicing and tax returns from one account, at the price of one subscription — and finish end-of-month work in minutes, not days.
What makes us different
| vs. the old way | vs. other software |
|---|---|
| ETA portal: hard to use, one document at a time | All-in-one: invoices, receipts, VAT, payroll, coding, reports |
| ERP: EGP 10,000–50,000 upfront + maintenance | Pay as you use: plans start from EGP 200/month |
| POS machine: costs thousands, lasts ~2 years, paid updates | No hardware: receipts from any device |
| Paying an accountant: slow, costly, late returns = fines | AI product coding — unique in the market |
| Arabic-first, built for the Egyptian market | |
| Free automatic updates when ETA changes rules |
5. Positioning
For accounting offices and small businesses in Egypt who are forced to comply with ETA e-invoicing but lack the time, expertise or budget, eDariba is an AI-powered, Arabic-first tax platform that handles e-invoices, e-receipts, tax returns and product coding in one place. Unlike the ETA portal, ERPs, POS machines or manual accountant work, eDariba is faster, simpler, cheaper, and always up to date with ETA rules.
6. Messaging
Tagline & hero line
- Tagline: الأمان الضريبي بذكاء اصطناعي
- Hero line: أنجز ضرائب شركتك في دقائق وبنفسك
Messaging pillars
| # | Pillar | What we say | Proof |
|---|---|---|---|
| 1 | Compliance without headache | Stay 100% compliant with ETA, no stress, no fines. | Live ETA integration in production |
| 2 | Save your time | Automation instead of repetitive manual work. | One-click VAT return, bulk upload, AI coding |
| 3 | Built for Egypt | Arabic-first, made for Egyptian tax rules. | Free automatic ETA updates |
| 4 | Affordable | Pay only for what you use. No hardware, no licence. | From EGP 200/month vs. EGP 10K+ upfront |
| 5 | Safe & trusted | We don't keep your tax data on our servers — eDariba is just a secure window to your data on ETA. | 1.17M+ documents sent to ETA through eDariba |
Key message per segment
| Segment | Key message (Egyptian Arabic) |
|---|---|
| Accounting offices | كل شركات عملائك في حساب واحد، وإقرار القيمة المضافة بضغطة زرار |
| SMEs / traders | فواتيرك وإيصالاتك للضرائب من غير سيستم غالي ولا جهاز POS |
| Professionals | التزم بالفاتورة الإلكترونية بنفسك، من غير ما تكون خبير ضرايب |
Common objections & how we answer
| They say / think | We answer with |
|---|---|
| "Is it really approved and connected to the government?" | Live ETA connection + number of documents sent + customer stories |
| "Is my data safe?" | We don't store your tax data on our servers — it stays on ETA, eDariba is only a secure window to it. You can also download and keep a copy anytime. |
| "It looks complicated." | Show the product: first invoice in minutes, video tutorials, chatbot support |
| "I don't know you." | Social proof: 470+ taxpayers, 1.17M+ documents, TIEC incubation |
| "What if ETA changes the rules and I paid for nothing?" | Every update is automatic and free |
| "I need my accountant to confirm." | Target and educate accountants — they are our ICP |
7. How we grow (marketing model)
Product-led. The product sells itself; marketing brings people to it and removes friction.
Free tax reports → free trial model (first 5 receipts&invoices are free) → First invoice accepted by ETA (Aha moment) → Paid plan
- CTA should push to trying the product ("جرّب دلوقتي مجانا"), not to "call us".
- Main channels: SEO & blog, WhatsApp (click-to-WhatsApp), paid social (Meta, TikTok), Google Ads, partnerships with accounting offices and professional syndicates.
- Golden rule: if a piece of content doesn't bring the customer one step closer to their first successful invoice, it isn't product-led work.
8. Where we are today (Sep 2026)
| Metric | Value |
|---|---|
| Taxpayers connected to ETA via eDariba | 470+ |
| Invoices & receipts sent to ETA | 1.17M+ |
| Organic website traffic | 3,000–4,000 visits / month |
| ETA integration | Live in production |
| Incubation | TIEC |
9. Tone of voice
- Customer-facing content: Egyptian Arabic. Internal docs & code: English.
- Personality: professional, practical, reassuring, empowering — like a trusted accountant friend.
- Style: short sentences, active verbs, speak directly to the reader. ✅ "حوّل ترشيحاتك لأرباح" ❌ "يمكن تحويل الترشيحات"
Do: use simple words, real examples from an accountant's daily work, numbers and proof. Don't: use technical jargon without explaining it, over-promise, scare people too much, or promise features, dates or integrations that don't exist yet.
10. Go deeper
| Doc | What's inside |
|---|---|
| Personas & ICP | Detailed profile for each segment |
| Competitors | Competitor list, pricing, strengths & weaknesses |
| Product guide | Every feature: problem, solution, benefit |
| Marketing messages | Ready messages per feature and segment |
| Brand guide | Colors, fonts, logo rules, design assets |
| Processes, KPIs, naming, campaign lifecycle | How we run and measure campaigns |