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01 brand guidance

(محتاجة احط اللينكات بعد الupdate في فايلات البراند)

Brand positioning and tone of voice​

https://drive.google.com/drive/folders/1a7caXerk916F_S89j5bwl3_V5vUKkmg1

Brand media assets​

Brand Design Assets https://drive.google.com/drive/folders/1a7caXerk916F_S89j5bwl3_V5vUKkmg1?usp=sharing

More Assets - figma : https://www.figma.com/design/NBF5Ny9MF9zSwzM51UdMDY/Brandfiy---Social-Media-Post?node-id=0-1&t=hCVX9KvaxuwNYits-1

Fonts ( google fonts ) Header : 'IBM Plex Sans Arabic' paragraph : 'Tajawal'

Mode Board: https://pin.it/6lxM3ClZ0

facebook page: https://www.facebook.com/profile.php?id=61559738104134

Design system​

Core design system is Apple's "Bento" Marketing Design, element and icon fintech/crypto references also inspire the pattern and background from Stripe's Design System, combined with the Arabic-first RTL typography (IBM Plex Sans Arabic + Tajwal). The color theme is a modern deep teal, bright chartreuse/lime palette.