Marketing Onboarding

This folder separates the onboarding reference into focused documents while keeping the original source file unchanged.

1. Brand guidance
2. Product-led marketing
3. Messaging and positioning
4. Processes
5. Marketing KPIs
6. Systematic approach
7. Naming conventions
8. Campaign lifecycle
9. Roles and accountability
10. Performance measurement

Note: The original document contains an unrelated pasted Looker/agent transcript after the # Looker heading. It is intentionally not included in this onboarding set.

Tut :

https://youtu.be/yDNPboqqnfM?si=PAdHXNdFwylDZ9ed https://www.youtube.com/watch?v=t5Z-Q1bg1tU https://youtu.be/NMl7-u2UaRk?si=OwomHFpX_3bzy_Uz https://www.youtube.com/watch?v=wKdElDeMXR0 https://www.youtube.com/watch?v=Ch4Sl0POBhU